Press kit
Everything a journalist needs to cover the Grid Walls — the facts, the angles, and who to contact.
The story in one paragraph
In 2005, a student sold a million pixels for a dollar each and made history. Twenty-one years later, Calder Veritas is bringing the dollar back — with three public walls and one dollar a tile: a Sponsor Wall of $1 clickable ads, a Commitment Wall where strangers plant life goals in public, and a Time Capsule of 10,000 messages sealed on the internet until January 1, 2036.
Fast facts
Story angles
1. "10,000 messages to the future"
The strongest hook: ordinary people burying advice, love notes, and snapshots of 2026 on a wall that opens in 2036. What would you bury? Readers can claim a tile in two minutes — instant participation.
2. "The accountability wall"
Behavioral psychology made visible: people who declare goals publicly follow through more often. The Commitment Wall is a living experiment in public pledges — quit smoking, run a 5K, read 30 books.
3. "The dollar billboard, 21 years later"
The Million Dollar Homepage nostalgia angle: what happened to the $1 pixel, and why a dollar still buys the most interesting square inch of the internet.
4. "Small businesses, $1 marketing"
A permanent clickable ad for less than a gumball — the Sponsor Wall as the cheapest billboard on earth, and which tiny businesses claimed the first tiles.
FAQ for press
Who runs this?
Calder Veritas — an independent creator publishing psychology, habit science, and self-improvement content (articles, printables, short video).
Is this a fundraiser or charity?
No — it's a creative project. Tile revenue funds more free Calder Veritas content.
Can readers participate?
Yes — anyone can claim a tile for $1 at the links above. Tiles go live in weekly batches.
May we use screenshots?
Yes, with credit to "Calder Veritas Grid Walls."
Contact
For interviews, features, or the full story: TODO-press-contact-email
Replace with the owner's press inbox before launch.